Google Webmaster Central Blog
Official news on crawling and indexing sites for the Google index.
New ways to view Webmaster Tools messages
Webmaster Level: All
Now there’s a new way to see just the messages for a specific site. A new Messages feature will appear on all site pages. The feature is just like the Message Center on the home...
Rich snippets: testing tool improvements, breadcrumbs, and events
Webmaster Level: All
Since the initial roll-out of rich snippets in 2009, webmasters have shown a great deal of interest in adding markup to their web pages to improve their listings in search resul...
Google now indexes SVG
Webmaster Level: All
You can now use Google search to find SVG documents. SVG is an open, XML-based format for vector graphics with support for interactive elements. We’re big fans of open standards...
Showing more results from a domain
Webmaster Level: All
Today we’ve launched a change to our ranking algorithm that will make it much easier for users to find a large number of results from a single site. For queries that indicate a...
Verification time savers — Analytics included!
Webmaster Level: All
Nobody likes to duplicate effort. Unfortunately, sometimes it's a fact of life. If you want to use Google Analytics, you need to add a JavaScript tracking code to your pages. Wh...
To err is human, Video Sitemap feedback is divine!
Webmaster Level: All
You can now check your Video Sitemap for even more errors right in Webmaster Tools! It’s a new Labs feature to signal issues in your Video Sitemap such as:
URLs disallowed by rob...
Video Sitemaps: Understanding location tags
Webmaster Level: All
If you want to add video information to a Sitemap or mRSS feed you must specify the location of the video. This means you must include one of two tags, either the video:player_l...
New Message Center notifications for detecting an increase in Crawl Errors
Webmaster Level: All
When Googlebot crawls your site, it’s expected that most URLs will return a 200 response code, some a 404 response, some will be disallowed by robots.txt, etc. Whenever we’re un...
Search Engine Land: News About Search Engines & Search Marketing
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, optimization and search engines in general.
Google Settles Buzz Lawsuit With $8.5 Million Payment
A busy day for Google on the legal front continues with news that the company has agreed to $8.5 million in payments to settle a federal lawsuit surrounding Google Buzz and privacy.
According to A...
Google Announces Can’t Be Missed Press Event On Search – What’s Up?
Google’s announced a special press event for next Wednesday on search that “you won’t want to miss.” What big news could there be? Let’s speculate — but I wouldn’t get too excited.
Here’s what the ...
Facebook Adds Popular News Articles To Search Results
It’s sort of a baby step in Facebook’s efforts to improve its search results, but certainly worth noting here: Facebook is now showing news articles in its search results and ranking them by how ma...
SearchCap: The Day In Search, September 3, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Texas Attorney General Investigating Google & Antitrust Iss...
Texas Attorney General Investigating Google & Antitrust Issues
Texas Attorney General Greg Abbott is conducting an investigation into Google’s business practices as they relate to search listings, in particular whether Google is manipulating its paid and edito...
German Court Finds YouTube Liable In Copyright Case
A German court has found YouTube liable for copyright damages after one of its users uploaded copyrighted music videos. A Google spokesperson tells the AP that it’s evaluating the court’s decision ...
Google Power User Tips: SERP URL Parameters
In Part 1, we looked at query operators for refining our searches. Now for Part 2, let’s look at parameters that we can add/modify in the URL of the the Google SERP (search engine results page.)
Th...
Google’s New Mobile Ads Take Users From Search To Store
Earlier this summer Google rolled out Expandable Map Ads for mobile devices. These ads appear on the mobile web and in apps. To participate advertisers must enable location extensions and be opted ...
Search Engine Roundtable
::: THE PULSE OF THE SEARCH MARKETING COMMUNITY :::
A well-rounded view on search engines and search engine marketing by senior members of the major SEO/SEM forums on the Internet.
Daily Search Forum Recap: September 3, 2010
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....
Video Recap of Weekly Search Buzz :: September 3, 2010
This week's video is a bit longer than most, but that is okay, next week there won't be a video recap. Bing seemed to update their search ranking algorithm this week. Google may have tweaked their ...
Google Buckyball Logo / Doodle
If you visit Google New Zealand today, you will see a special animated logo. The logo is a buckyball or fullerence. A fullerene is any molecule composed entirely of carbon, in the form of a hollow ...
Google Slow To Remove Legally Seized Sites?
Have you ever stumbled upon a web site that was legally seized by the U.S. government? Sometimes, not always, they contain an image on the site that looks like this: Some folks at WebmasterWorld ar...
Microsoft Cloaking MSNBots Again?
A WebmasterWorld thread has webmasters complaining that Microsoft is cloaking their MSNBots again, soon to be named BingBot. It has been going on recently since early August and continues throughou...
Google Adds Better Error Reporting For Rich Snippets & Breadcrumb Markups
Google announced two new webmaster features. The first is related to rich snippets testing tool and the second is related to the breadcrumb URLs in Google. Google said they have made the rich snipp...
How Do You Cancel Google Place $25 Tags?
Google has been pushing the local maps Google Place tags. They have been giving them away for free for a month, but requiring users to enter their billing information and cancel within 30 days to n...
Just Cause You Spend $65k On A Site Does Mean Google Should Like Your Affilia...
Yesterday I tweeted, "Just cause you spend 65k on a web site, doesn't mean Google will like it" and referenced a Google Webmaster Help thread. Well, I was wrong! Well, not 100% wrong. People agreed...
SEOmoz Daily SEO Blog
SEOmoz, a Seattle-based search engine optimization company, serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.
Four Creative Link Building Tactics - Whiteboard Friday
Posted by Aaron Wheeler
In this week's Whiteboard Friday Rand Fishkin clues you in on four link building tactics that you likely haven't heard about. Given the importance of link building to SEO, t...
A New Day, A New SEOmoz
Posted by randfish
It's been a wild few weeks at the mozplex. Today wrapped up the amazing mozinar with our half-day tools training just in time to launch the new version of SEOmoz. Should we slow d...
Day 1 at the SEOmoz Training Raceway
Posted by Dana Lookadoo
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or he...
From Clicks to Conversions at the SEOmoz Training Raceway
Posted by Dana Lookadoo
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or he...
Mobile SERPS & Usability
Posted by Suzzicks
So here is the deal: Traditional websites frequently rank in mobile search results – especially if you are searching from a SmartPhone. What you may not realize is that the conver...
7 Different Visualisations of Link Profiles
Posted by Tom_C
We all love backlinks. We all love visualisation. Boom! Let's mash those two things together. In this post I've collected a bunch of different techniques for visualising your link da...
Linkscape's August Update: New Domain Authority Numbers, Partners and More
Posted by randfish
Today I'm happy to announce that we've just updated Linkscape's web index (which also powers Open Site Explorer and the metrics via the mozBar) with fresh link data. You should se...
E-Commerce SEO: Making Product Pages into Great Content - Whiteboard Friday
Posted by Danny Dover
In this week's Whiteboard Friday, Rand Fishkin explains how to turn boring product pages into conversion-worthy product selling machines. These tips are topical (with the holi...
Search Engine Watch
Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.
Reach Holiday Shoppers Penny-Wise and Pound-Wiser
To do better in search this holiday season, marketers need to spend less on search. Here's why. ...
Facebook Places: Fit for Local Search or Hype Incarnate?
Facebook Places will bring location check-ins to the mainstream, but will it be met with open arms or a collective "meh"? ...
Small Business and Search: Where's the Return? (Part 2)
SMBs generally have relatively tight marketing budgets. Here's how you can quickly figure out when you'll see a return on your SEO or PPC investments. ...
Link Building Query Theory: 7 Crucial Keyword Types for Link Prospect Querying
These seven common types of prospect keywords will expand how you think about link prospecting and help you become a smarter, more strategically agile link builder. ...
PPC August Roundup: 3 New Features Every PPC Manager Should Try Now
Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting." ...
How Small Businesses Can Improve Their Relations With Customers Through Socia...
Need help deciding where to invest your limited time in social media? Use these tips on how and where to create online conversations about your SMB. ...
43 Paid Search Marketing Tools (And When To Use Them)
Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even more important, the question you have to answer isn't just "which tool?" but "which tool w...
6 Metrics You Need to Manage Link Building
You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything. ...
Original Signal - Transmitting Marketing
Orginal Signal aggregates the 15 most popular Marketing sites. The main purpose of the site is to provide
a quick glance on what's happening without using your desktop/web RSS reader. New headlines (since your
last cookied visit) come in pretty orange, visited ones are grey. All credits go to the authors of these weblogs.
Without their hard work Original Signal would not exist. Original Signal was inspired by Popurls and the Web 2.0 Workgroup.
Do Not Track Campaign Develops Controversial Spot for Times Square
Consumer Watchdog, a privacy advocacy group, has developed a 15-second spot that is running on a 540-square foot digital billboard in Times Square, twice an hour, for the next 45 days. The spot...
New Display Tech Fueling Online Ad Growth
Online advertising will grow at a faster pace in 2011 than overall advertising, according to estimates from Borrell Associates: namely online ad spending will grow almost 14%, from $45.6 billion in...
Targeted Mobile Political Attack Ads a Precursor to Commercial Campaigns
Some tech-savvy politicians are running targeted mobile campaigns that at least one political and marketing consultant believes will be replicated in the commercial sector - minus, of course, the...
Under New Owner, Burger King May Spend More on Marketing
NEW YORK (AdAge.com) -- The $4 billion sale of Burger King to 3G Capital Management this week doesn't mean flip for McDonald's firmer-than-ever position as the No. 1 burger chain. But it does prese...
Fake girl plays in traffic to scare bad drivers
Drivers on 22nd Street in West Vancouver will soon be startled by a 3-D image of a girl chasing a ball in the street.
Look at the frozen hipsters in Campari's ads
These jerk-wad Euro-trash are sitting ducks for crazed gunmen who might want to mow them all down!
Time to Make the Donuts
I have a confession to make. I didn’t have my article ready to post in this space until early this Friday morning. And, as I was climbing out of bed to write, my wife rolled over and asked, “Time t...
Marketing Data Roundup: Online ad spend posts growth this year; more expected...
Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com.Online Ad Growth to...
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